Kent Lawson

Executive Director Brand & Customer Experience Blue Cross Blue Shield

As Executive Director of Brand and Customer Experience for Blue Cross Blue Shield, Kent is dedicated to bringing human-centered design, design thinking, innovation and experience design to healthcare in order to enhance the consumer/patient experience and improve outcomes — both health and financial.

Day One | Wednesday, July 14th

1:00 PM Interactive Panel Discussion | Leverage Digital Transformation to Improve Customer Experience and Efficiency

Companies work hard to win new customers, but in today's competitive, on-demand and digital-first world, businesses must work even harder to keep them. Successful retention can be found at the crossroads of frictionless, digital customer interactions and data-driven personalization. This panel will discuss the tips and tricks for how your digital transformation strategy can better support consumer engagement, customer satisfaction, and ultimately the bottom line.

Check out the incredible speaker line-up to see who will be joining Kent.

Download The Latest Agenda

In Partnership With :

Design & Innovation Global

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