Why Ryan?

Ryan Leffel is a user experience and product lead with expertise crafting user-centric design strategies, building teams, and evolving design processes. He works to drive product and business growth through digital transformation, innovation, and elevating the user experience, while helping brands to maximize customer success.

His inherent passion for finding elegant solutions to complex organizational and design challenges led Ryan to earn a Master’s degree in Interactive Design from the Interactive Telecommunications Program (ITP) at the Tisch School of the Arts at New York University. After earning his degree at NYU, Ryan took on lead user experience roles at companies including R/GA, Yahoo!, Corra, Pearson and Priceline.

Ryan is currently the Head of Design at Priceline where he oversees design and research for web, mWeb and app. With extensive experience in UX, design leadership, user research, digital and multi-channel strategy, he excels at ensuring business objectives and user needs are being met with ease.