Why Jennifer? 

Spanning across creative mediums, Jennifer Atanasovski’s career as an artist and designer has been diverse. As an artist, her explorations have spanned across painting, fashion, and film production design. Through these explorations she honed her abilities to create something of value that people can connect with. In the automotive industry, she got her start as a clay modeler and within a short period of time shifted to the world of Color & Materials Design where she had a successful career in design strategy. Shifting gears, she amplified her abilities as a UX Storyteller, leading her to the current role in Marketing as a Customer and Industry Research Pathfinder. As a Pathfinder, she combines her creative and cerebral passions into one.  She tracks contextual shifts across a variety of subjects – from societal to behavioral – telling compelling stories about the human condition, informing Ford how to shape the future.