Why Ariana?

Ariana Koblitz is an experience designer with a knack for storytelling. Armed with a deep bench of proven methodologies, Ariana discovers and explores new strategic directions, to work with the teams who bring a company's vision to life. Implementation means constant storytelling, collective creative expression, and creative pressure testing.

Ariana has honed the use of prototyping tools that come in handy in projects that span the world of digital solutions, services, and consumer products. She is a third culture millennial with work experience designing in countries across three continents making products intuitively relevant, and tackling that elephant in the room, behavior change.

Broad as that sounds, a core foundation in qualitative design research and early stage product development, and a firm belief in an empathy-driven process hold it all together. Stanford University's interdisciplinary Product Design program prepared Ariana to work across functions and industries. Who knew a mechanical engineering degree would take her to the world of financial services?