Why Laura?

Laura Hahn specializes in complex information architecture, digital product design, and transactional user flows for enterprise software, as well as design processes and team management.

Laura works as the leader of a global product development, UX, user research, and front-end engineering team focused on commercial real estate advisory technologies, socializing modern user-centered product development practices, facilitating cross-functional collaborations and co-designing with business stakeholders and end users.

Previously, Laura worked as the Head of Design at Priceline.com, where she defined all product design strategy and communicated to sprint teams and executive leadership. She specialized in advancing design system tooling and establishing better cross-functional processes, assessing resourcing and skills gaps and hiring and onboarding new designers, all while leading and training a 12-person team of product designers, visual designers, researchers, and content strategists.