Why Roger?

Roger Rohatgi is a forward-thinking creative leader with 20+ years of experience successfully leading and managing projects and teams to develop and create compelling user interfaces (UI), dynamic marketing and advertising campaigns, and engaging user experiences (UX) on SaaS enterprise software products, websites, mobile apps, interactive cable and broadcast TV shows, digital and social media platforms for top brands, media outlets and agencies such as Verizon, Motorola Solutions, Hyundai, CBS, NBC Universal, FOX, Univision, Oxygen, MTV, Telemundo, T-Mobile, World Cup, Chicos, White House Black Market, Conill, IPG, and more.

Previously, he led a national experience design team for a billion dollar SAAS enterprise company providing best-in-class web and mobile user experiences for 40+ brands, a myriad of enterprise software products, 65,000 customers, and hundreds of thousands of users. Most recently, "Creative Director On Loan" to several B2B, B2C, and B2B2C, multi-billion dollar customers and spearheaded efforts for their digital transformation, digital/creative strategy and customer engagement initiatives.

Currently, Roger is building and leading the design discipline within bp to harness human experience design to help reimagine energy for people and our planet. He is launching the latest initiative at bp called #NetZeroUX which empowers the bphxd team to decarbonize designs and design for decarbonization.