Why Susana?

Susana La Luz-Hawkins is a Leader of Experience Strategy and Design Research seeking to guide teams in multi-disciplinary, collaborative efforts and facilitate the design of meaningful experiences that place real people at the heart of innovation. She loves engaging communities to better understand how design research and strategy can impact people’s daily lives and experiences.

Susana is passionate about facilitating others in learning how to leverage design research to empower their own companies and communities. She directs research teams in building methodologies and identifying patterns in order to uncover ideal experiences, unmet desires and design requirements.

Susana's previous work spans design strategy, small business management and non-profit development. She received her MFA focusing on design thinking and design leadership from Herron School of Art and Design, Indiana University–Purdue University Indianapolis.