April 10-12, 2023
Grand Hyatt Tampa Bay | Tampa, FL
Day 1 | Monday, April 10
1:00 pm - 2:00 pm
Check In & Welcome
1:30 pm - 2:00 pm
BENCHMARKING SESSION | Empower Teams Through the Lens of Growth Design
Alphonso Morris -
Lead Product Designer, Global Conversion,
Netflix
The critical importance of digital experience, often over physical experience, is clear across industries in modern times. Teams are challenged with maintaining the consistent quality and service levels, as well as hyperpersonalization across different platforms. In this session, Fonz will discuss the benefits of adopting a holistic mindset via growth design to enhance digital experiences and expand business overall.
2:00 pm - 2:30 pm
PROJECT ANALYSIS | Intrapreneurship: Using AGILE to Strengthen Innovation Culture
Lara Ramdin -
Chief Nutrition & Wellness Scientist,
Dole Sunshine
Organizations who've embraced human-centered design are always looking to iteratively improve and actively encourage creative problem solving across teams. Sometimes these changes are met with resistance, but by creatively utilizing existing tools, they can completely revitalize the way you work. This speaker will walk us through their organization's "Intrapreneurship" program, which is rooted in agile and sprint methods and has proven highly successful when applied everyday.
2:30 pm - 3:00 pm
PROJECT ANALYSIS | Practice Design Patience: How to Motivate Teams Through Uncertainty
David Proeber -
Director, Design & Innovation,
Enerpac
Patience is key when we talk about changing culture across established organizations and environments. It is important to recognize that, whether or not you are a design leader, you cannot possibly be everything for everybody right away, especially in today's environment. Incremental innovation will happen naturally with the right focus, strategies and goals in place, but this will all take time to flourish into something sustainable. Join Dave as he shares case studies, lessons learned and best practices around practicing design patience while continuing to motivate teams through challenges rooted in economic uncertainty.
3:00 pm - 3:15 pm
Comfort Break
3:15 pm - 3:45 pm
Business Meetings
3:45 pm - 4:15 pm
Business Meetings
4:15 pm - 4:30 pm
Networking Break
4:30 pm - 5:00 pm
FIRESIDE CHAT | Apply Human-Centered Thinking to Technology-First Approaches in Business
Sharanya Ravichandran -
Vice President, Design, Digital Channels,
JP Morgan Chase & Co.
Design & innovation teams are constantly looking for ways to elevate human-centered design in high tech industries. Striking a balance between seamless digital experiences while addressing customer needs is a challenge as much as it is a necessity. This session will highlight how design & innovation can continue to grow as human-centered practices despite the dominance of technology in broader business objectives and approaches.
5:00 pm - 5:30 pm
BENCHMARKING SESSION | Balancing Generalists & Specialists at Scale
Shawn Johnson -
Executive, Former GVP Global Product & Design,
Discovery+, NBCUniversal, Microsoft
Having areas of specialization within teams can be very valuable, but organizations can run the risk of a disjointed UX as teams can become isolated and overspecialized as they scale. This session will cover the benefits and drawbacks of specificity in design and innovation roles, as well as how to avoid inconsistencies as these teams grow.
Shawn Johnson
Executive, Former GVP Global Product & DesignDiscovery+, NBCUniversal, Microsoft
5:30 pm - 6:00 pm
BENCHMARKING SESSION | From Expendable to Essential Design: Building for Durability and Legitimacy
Kipum Lee -
Vice President, Innovation & Product Strategy,
University Hospitals Ventures
Though seen as helpful most of the time, many in-house design functions feel helpless during times of organizational transition, stress, and crisis. They get caught up on the “wrong side” of messy restructuring. They are seen as cost centers or places of “innovation theater.” They often lack mandates and clear expected outcomes. In short, they get stuck in the narrative of being expendable not essential. This talk presents some learnings and working hypotheses—drawn from theory, research, and practical experience—to make design a systems “must-have” in organizations.
