Mark McMahill

It's clear that design and innovation teams are true assets in any organization, but it hasn't changed the challenges we face when integrating them into the central operations of an organization. Creating awareness and engaging leaders within the organization can make a huge difference when driving innovation and design thinking internally. This project analysis will call attention to the pain points design and innovation professionals experience in complex environments, as well as some effective advocacy strategies to use with other C-suite members when showing the value of design and innovation initiatives.