From Vision to Transformation:

How Service Design Disrupts Business

Nata Abbott

Service Design Practice Director

USAA

Michael Allenberg

Lead Service Designer & Design Thinking Coach

Cox Communications

Mike Aragon

Sr. Manager, Business Process Transformation

Charles Schwab

Emilia Åström

Learning Experience Lead

MURAL

Daniela Busse

Head of Design Research

eBay

Benson Chan

Principal Design Director, Microsoft Store

Microsoft

Jessica DeMartini

Customer Experience Strategy Consultant

Wells Fargo

Hannah Ekman

Senior UX Designer

Ceros

Giovanni Fortezza

Executive Director, Head of Service Design CIB North America

J.P. Morgan

Adam Fry-Pierce

Director, Customer Experience Programs

InVision

Jonathan Grove

Director of Product Design: P&C UX & Human-Centered Practices

Nationwide Insurance

Lauren Hahn

Innovation Manager

Penn Medicine Center for Health Care Innovation

Diana Jeffery

Area Director of Performance Improvement

Marriott International

Andrew La Monica

Vice President of Design Leadership

Northerwestern Mutual

Shawn Nason

Founder, CEO & Chief Disruptor

MOFi

Laura Naylor

Head of UX Research

YouTube

Bill Nottingham

VP of Growth

Nottingham Spirk

Viraj Patwardan

VP, Digital Design & Consumer Experience

Thomas Jefferson University & Jefferson Health

Linda Quarles

Director, Organizational Strategy, Practice Lead

Frog

David Resnick

Innovation Manager

Penn Medicine Center for Health Care Innovation

Brian Shyu

Sr. Manager, UX Design and Development

Eaton

Matthew Van Der Tuyn

Director of Design & Strategy

Penn Medicine Center for Health Care Innovation

Kyle Vice

Studio Director

Philips

Erica Weiss Tjader

Vice President of Product Design

Survey Monkey