May 27th: Service Design Digital Summit

Join us before the event starts for some morning meditations.

11:30 AM EST: Pre-Summit

11:30 am - 12:00 pm Mindfulness and Meditation

12:00PM EST: SUMMIT BEGINS

12:00 pm - 12:30 pm Chairman Opening Remarks

12:10 pm - 12:40 pm Blurred Lines: How the Design Continuum is Transforming Service Execution

Meriah Garrett - Chief Design Officer, USAA

Design teams who have adapted and evolved in the Covid-19 era realize that the silo’d disciplines of design no longer are adequate to deliver a holistic customer experience. The entirety of the ecosystem, connection to the customer, and process optimization must be in place to deliver service successfully. Service Design offers this avenue by moving from product to business operation, recognizing that without proper execution exceptional user experience cannot be realized. 


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Meriah Garrett

Chief Design Officer
USAA

12:40 pm - 1:00 pm The Service Design Leader: Building Yourself and Your Team for Remote Success

Alley Rutzel - UX Director, Google

Focused on process and back-end optimization, Service Design by nature must be matched with excellent leadership to deliver results. We are all in a remote environment, which has changed the landscape for many organizations in regards to career growth, team education, and employee experience. How can you build your brand with face to face interactions limited to pre-set meetings? How can you monitor the well-being of your employees and continue to motivate in time of crisis? Bringing her experience at Google as the Director of UX Design for GSuite, Alley will dive into her insights on remote work as well as practical tips for how to lead effectively in this situations. 

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Alley Rutzel

UX Director
Google

1:00 pm - 1:30 pm Digital Transformation: Optimizing Product Discovery to Develop Digital Services

Paul Sullivan - Solution Lead, VMware Pivotal Labs

When teams apply service design methods they are trying o make sense of uncertainty and pick a direction with confidence. Supporting these teams can be tricky as progress is often unpredictable and non-linear. In this talk, Paul will use stories from real client projects to illustrate how we approach product discovery, and common pitfalls for stakeholders and sponsors to avoid. Paul will also deep dive into how you can run his favorite service design workshop with your team. 

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Paul Sullivan

Solution Lead
VMware Pivotal Labs

1:30 PM EST: Coffee Breaks

1:30 pm - 2:00 pm Coffee Chats

TAKE A BREAK AND MEET THE ACTUAL AUDIENCE! THESE INFORMAL COFFEE ROOM DISCUSSIONS OFFER MOMENTS OF FACE TO FACE INTERACTION AS WE BREAK INTO THE AFTERNOON WORKSHOPS.

Choose Your Track: SCALE & BUY-IN


Human-centered Service Design: Keeping the human at the center of the process

2:00 pm - 3:00 pm Workshop A

BEGINNER

Prabhas Pokharel - CEO, Reduct Video

Service Design helps organizations align products, services and operations to deliver exceptional experiences to their customers. It involves managing complex interplays, and involves diverse stakeholders in the process. Through all of this, it is not easy to keep everything centered on the ultimate goal: providing an exceptional customer experience. This session will be a deep-dive into keeping the service design process grounded in the customer's experience, and will provide tools for creating buy-in and alignment around customer needs throughout the organization.


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Prabhas Pokharel

CEO
Reduct Video

Becoming a Remote Champion

2:00 pm - 3:00 pm Workshop B

BEGINNER

Mark Tippin - Head of Services, MURAL

Quite suddenly, almost everyone started working remotely. Whether you’re a team lead or member, you can help your team connect, collaborate, and build remote resilience.


Join this workshop to learn more about:


  • Tools you need to build a strong digital workspace
  • Different ways to work together when you cannot be in the office
  • Best practices for remote work teams
  • Establishing and building trust with teammates and managers
  • Methods to make remote collaboration productive


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Mark Tippin

Head of Services
MURAL

3:00 PM EST: Closing Panel

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Daniela Busse

Head of Design Research
eBay

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Viraj Patwardan

VP, Digital Design & Consumer Experience
Thomas Jefferson University & Jefferson Health

3:45 pm - 4:15 pm Happiness Hour!