Why Meriah?
Meriah Garrett joined USAA in December of 2015. As the Chief Design Officer, she seeks to create an environment where beautiful member experiences become our new normal. This means leading our internal design organization, growing our design capabilities, and defining a curriculum of internal education that lifts up design practitioners and helps encourage design thinking across the business.
Prior to joining USAA, Meriah spent more than 8 years at the design firm frog. As a Creative Director she led multi-dispensary teams in delivering innovative designs that engaged consumers and created stronger brand relationships. Meriah was responsible for directing all phases of creative work from research and concept development through production, as well as creating a studio environment that drove impeccable design.
She began her career as a freelance designer and developer
in the emerging web space during the mid 90’s and moved to Austin for the
growing tech industry in 2000, working on an early web-based tablet computer
for seniors and later enterprise security and IT portfolio management. She
joined frog in 2007 where she proudly worked on interesting questions for
Disney, Google, Michael & Susan Dell Foundation, Capital One, S&P, EY,
LG, Sprint, AT&T, Bell Mobility, Vodafone, 7-Eleven, Kohl's, Whole Foods
and others.
Design teams who have adapted and evolved in the Covid-19 era realize that the silo’d disciplines of design no longer are adequate to deliver a holistic customer experience. The entirety of the ecosystem, connection to the customer, and process optimization must be in place to deliver service successfully. Service Design offers this avenue by moving from product to business operation, recognizing that without proper execution exceptional user experience cannot be realized.
Check out the incredible speaker line-up to see who will be joining Meriah.
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