SERVICE DESIGN 2019 EVENT GUIDE
October 15-17, 2019 | The W Chicago - Center City, Chicago, IL | #ServiceDesign2019

Featuring:
- Financial Services Focus Day - Back by popular demand!
- Service Jam
- Service Blueprinting
- Fail Forward Track Sessions

Want to know who's attending? Take a look at our last year's attendee list to see who will be joining you in 2019 or email us for more information.

Brought to you by Chaordix

If you’re ready to create a more meaningful relationship with customers, learn about the most effective ideation and insight generation techniques, and experience the benefits of a thriving co-creative community, read on!

Brought to you by Chaordix

When You’re Too Big To Think Big
If you’re reading this, it’s because you’re a leader who wishes to drive innovation in your company in a thoughtful and purposeful way. That’s why entire sections of this book are dedicated to learning how to manage an open innovation project, avoid common mistakes, and find the right tools.

How can we systematize what seems like the “luck of the draw” of finding someone in a completely different industry who has the answer to our current challenges?

How can we hop on tools and technology trends in a strategic way that helps us meet our organizational objectives?

How can we go beyond idea generation to use open innovation to beat the competition, conduct groundbreaking research, and form partnerships with the best external organizations and individuals?

These are some of the questions Chaordix will be exploring in “The Chief Innovation Officer’s Guide to Open Innovation in a Mobile, Social World”.

Brought to you by Chaordix

What do people want to buy? Wouldn’t every marketer love to know. It’s a fundamental question that leads to several others.

Is it an item’s features that matter most?

How important is storytelling for selling a particular product?

How much is a customer willing to pay for a given thing?

Over time, it’s grown harder to properly answer these questions. Some companies achieve sales success with great campaigns while others stick to offering fantastic features.

Here’s the problem: We’re using an outdated first question.

Brought to you  by Chaordix, the Marketer’s Guide to Participation Marketing (and Co-creation) will help you do just that.

Brought to you by the team at Service Design Week and as part of our Expert Interview Series, David Gardner, VP of Marketing at Chaordix discusses his take on service design.

Brought to you by the team at Service Design Week and as part of our Expert Interview Series, Brian Roderman, President and Chief Innovation Officer at IN2 discusses some of the service design challenges and trends.

Brought to you by the team at Service Design Week and as part of our Expert Interview Series, Phil Charron, Executive Vice President at Think Company discusses some of his projects and critical components for CX success.

Getting ready for Service Design Week?

Take a look at our 2018 Service Design Week Attendee Kit for the exciting new things we have in store for you!

- FAQs
- Speakers
- The Fun Stuff
- Onsite Team
- 2018 Event Partners
- The Accidental Thinker

Brought to you by the team at Service Design Week and as part of our Expert Interview Series, Dennis Wakabayashi, Vice President, Digital and Commerce Integration at The Integer Group discusses his take on service design.

Brought to you by the team at Service Design Week and as part of our Expert Interview Series, Bryan Taylor, Founder, Creative Director at Drawn discusses his take on service design.

Poised to become the "Disney of the 21st century", Meow Wolf champions otherness, weirdness, challenging norms, radical inclusion, and the power of creativity to change the world and creates immersive and interactive experiences that transport audiences of all ages into fantastic realms of story and exploration. This includes art installations, video and music production, and extended reality content. Attracting from the likes of Game of Thrones Creator George R.R. Martin, participants discover a multidimensional  experiences including mystery houses with secret passages, portals to magical worlds through expansive narrative amidst surreal, maximalist, mesmerizing art exhibits. 

Take a deeper dive and learn more about our 2019 Service Design Keynote or join us for our 2019 Keynote:

2020 Vision: The Experience Economy is Here
Wednesday, October 16, 2019 | 8:30AM

Vince Kadlubek
Co-Founder & CEO
Meow Wolf

Thinking about attending Service Design 2019? We are here to help you convince your colleague or manager to attend. Take a look at the top reason why you should attend.

This ROI toolkit includes:
- Convince your boss letter
- Top reasons to attend
- Estimated budget expense sheet
- and more!

October 15, 2019 | W Chicago - City Center, IL

Back by popular Demand!
Based on extensive industry research and feedback from our Service Design sector events, including Design Thinking, the urgent need for customer centric, digital transformation in financial services is stronger than ever. The Service Design for Financial Services Focus Day will dive deep into approaches and methods that are considered valuable in gaining buy-in from business and system partners and innovating through regulations and compliance requirements.

If you would like more information about Service Design 2019 or a copy of the event guide, contact us.

October 15, 2019 | W Chicago - City Center, IL

Should I attend?

The 2019 Service Design University is ideal for those who are new to Service Design methods, need a deeper understanding of the Service Design process or who require a refresher on how to effectively facilitate the Service Design process.

If you would like more information about Service Design 2019 or a copy of the event guide, contact us.

Service Blueprinting is the most commonly used tool in association with Service Design. A service blueprint is the extension of a customer journey map that includes the support pieces necessary to deliver the customer facing experience. Take a look at the guide to the core principles of a Service Blueprint. 

Interested in attending Service Design this October 15-17 at the W Chicago - City Center? Take a look at the Attendee Snapshot to see who is already attending. 

As human-centered design continues to grow within the market, many face challenges keeping up with the language and differentiation of separate design practices. We took it to our Advisory Board to offer their definitions of each Service Design, Experience Design, and Design Thinking.

To see who is on the 2019 Design & Innovation Advisory Board view our speakers page. Interested in attending Service Design? Take a look at the latest agenda or email us for more information.

Service Design offers a unique look at the holistic infrastructure of the customer experience, inclusive of infrastructure, information architecture, technology, process, and employee experience. 

The introduction of Service Design into organizations offers a unique opportunity to explore process as a driver for CX. Tools such as the Service Blueprint. However, changing your view point from customer facing, to inclusive of all stakeholders requires a change of mindset. 

To continue the Service Design Journey, in our 201 piece we will explore steps to begin the implementation and start of your work. 

Want a sneak peek at Service Design 2020? Take a look at these featured presentations from Service Design Digital Summit, featuring leaders from USAA, Google, Ebay, and more! 

Service design represents the umbrella discipline for the creation, optimization and execution of experiences with users and customers. It is not limited exclusively to physical or digital interactions, a single product/service, or customer-facing touch points, but is inclusive of the holistic service blueprint, including the front stage and backstage actors and partners involved in service delivery. Get started with this Service Design 101 Guide.