Service Design 101

True Service Design is a Holistic Approach. Service design represents the umbrella discipline for the creation, optimization and execution of experiences with users and customers. It is not limited to physical or digital interactions, a single product/service, or customer-facing touch points, but is inclusive of the holistic service delivery.

• What is Service Design?
• How does Service Design differ from Experience Design?
• How does Design Thinking fit into the discipline of Service Design?
• How des Service Design interact with the roles of your CX and/or UX team(s)?
• Key Elements of Service Design