Whitepapers

Design Thinking is an innovative approach that combines service or product design with human behavior. But why does design thinking matter to you?

We tapped into the minds of experience design experts to shed light on what experience design means to them.

Service Design offers a unique look at the holistic infrastructure of the customer experience, inclusive of infrastructure, IA, technology, process, and employee experience.

Service design represents the umbrella discipline for the creation, optimization and execution of experiences with users and customers.

The value of design is difficult to define. Instead, the Design Management Institute (DMI) chose to look at the value of design-focused organizations as an aggregate.

This timeline features the evolution of service design, from emergence to the thought leaders that brought it to life.

Discover the history of Design Thinking and how it evolved to become the widespread mindset it represents today.

A beauty of experience design comes from the fact that it transcends industry. In today’s experience economy, the value of optimized customer experience is larger than ever before and detrimental if ignored.

After gaining a baseline understanding of design thinking, what's next?

Experience Design 101 provides an overview of the experience design discipline and why it should matter in your organization.

In Part 2 of our Experience Design 101 guide, we’ve aggregated some key resources to steer you in the right mindset.

Design thinking is a mindset for solving complex problems. This piece breaks down the key tenets of the design thinking mindset.